Privacy Notice

Keep>Going First Aid’s Privacy Notice

This privacy notice (“Privacy Notice”) is intended to provide you with specific details about how J&A Digital, Inc, which owns and operates www.keepgoingfirstaid.com (“Keep>Going First Aid,” “we,” and “us”), collects and processes your personal and personally identifiable information through your use of its website and its associated services including but not limited to a transaction or inquiry concerning the services (collectively, the “Services”).

You understand and agree that we may store and process your personal information on computers located outside of your jurisdiction, including, but not limited to, in the United States. By using the Services, you agree to the collection and processing of your personal or personally identifiable information outside of your jurisdiction.

Before using the Services or providing information to us, please carefully review this Privacy Notice. By using or accessing the Services, you agree that we may collect and use your personal and personally identifiable information in accordance with this Privacy Notice, as revised from time to time. We may modify, amend, replace, or suspend this Privacy Notice at any time. If you have any questions or suggestions regarding our Privacy Notice, or if your personal information is not accurate or complete, please contact us at:

J&A Digital Inc.
Attn: Privacy Officer
2750 Taylor Ave Ste B203
Orlando, FL 32806
Or email us at info@keepgoingfirstaid.com.

By providing Keep>Going First Aid with your personal or personally identifiable data and using the Services, you warrant that you are over the age of eighteen (18) or otherwise above the age of majority within your jurisdiction. If you are younger than eighteen (18) or the age of majority within your jurisdiction, please do not use the Keep>Going First Aid Services and please do not provide personal information to us.

Our Services may include links to websites or may include the use of analytics tools that are owned, operated, and maintained by third parties. Keep>Going First Aid does not exercise control over the privacy practices of such third-party websites or analytics tools, and you are encouraged to review the privacy practices of all such third-party websites or analytics tools disclosed within this Privacy Notice.

OUR DATA PRACTICES

What Data we Collect, How and Why we Collect it, and How we Use and Secure it

What information do we collect and how do we use it?

When you use the Services, we may collect personal or personally identifiable information from you (“PII”). PII may include any information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual. It does not include anonymized data.

We may collect and process the following categories of PII about you:

• Communication Data. Communication data includes any communication that you may send to us through the Services, email, telephone, SMS or other text, livechat, or social media. We process this data to communicate with you by email or other means, to provide you with customer support, to record logs of our communication, and to store information to respond to legal claims. Keep>Going First Aid’s lawful ground for collecting and processing this PII is to respond to communications sent by you to us, to keep records of our communication, and to pursue or defend against legal claims.
• User Data. User data includes data about how you use the Services and any data that you post to or authorize through the Services, such as your name, address, country, phone number, and email address. This includes data stored in persistent cookies when you login to the Services and analytics data that is collected when you use the Services. We collect and process this data to operate the Services, to authenticate you as a user of the Services, to ensure that timely and relevant content is provided to you, to secure the Services, to ensure that the Services operates in a fast and efficient manner, and to maintain backups of the Services. Keep>Going First Aid’s lawful ground for processing this user data is its legitimate business interests in administering and offering the Services and to fulfill your orders made through the Services.
• Technical Data. Technical data includes data about your use of the Services, such as your IP address, your login data, your phone number, your mobile device model, your operating system, your geolocation, and your time zone. We may collect this data from your use of the Services and from advertising IDs. Keep>Going First Aid processes this data to analyze your use of the Services, to route Services traffic, to administer and secure the Services, to provide location-relevant content, and to troubleshoot problems with the Services. Keep>Going First Aid’s lawful ground for collecting and processing this technical data is its legitimate interests in administering and offering the Services and to grow its business and marketing strategy.
• Marketing Data. Marketing data includes data about your preferences in receiving and interacting with Keep>Going First Aid’s advertisements or content on the Services or on third party websites or applications. We collect this data from your use of the Services and from third party advertising IDs created through advertising programs, such as Google Advertising IDs and Facebook Advertising IDs. Keep>Going First Aid does not connect advertising identifiers to persistent device identifiers, such as MAC addresses or mobile device IDs. Keep>Going First Aid’s lawful ground for collecting and processing this marketing data is its legitimate interests in administering and offering the Services and to grow its business and marketing strategy by providing advertisements, including remarketing advertisements, to you.

Keep>Going First Aid will only use your PII for the purpose for which it was collected. If Keep>Going First Aid needs to use your PII for an unrelated, new purpose, Keep>Going First Aid will provide you with notice of this new use and will explain the lawful ground for such processing. Keep>Going First Aid may process your PII without your knowledge or consent where required or permitted by law.

How do we collect this information?

We collect PII from you through a variety of different means:

• Direct Collection. We may collect PII from you when you purchase products from our Website, register a User Account or for other services, contact us through the Website or other website, via live chat, social media, SMS or other text, telephone, email, or otherwise, respond to a survey, participate in a contest, submit a review or feedback with or without photos, or when you opt-in to receive marketing emails, or mailings from us.
• Third Party Tracking Tools. We use third party tracking tools, such as pixels, web beacons, and cookies, to automatically collect PII from you when you open, view, or click pages or links, emails, or advertisements. We disclose these third-party tracking tools below in this Privacy Notice in our disclosure of PII that we collect from third parties.
• Business Partners and Service Providers. We may, from time to time, obtain PII from our business partners or service providers. When we obtain PII from our business partners and service providers, we ensure that all such business partners and service providers have obtained consent from you to transfer all such PII to us for its intended uses.
• Social Media Networks and Other Platforms. We may obtain PII from you when you interact with our social media accounts or content posted on other third-party platforms, such as Facebook, X, or YouTube. For more information on how your PII may be disclosed by a particular social media network or platform, you are encouraged to review the privacy notices and policies of those platforms.
• Analytics Providers. We may also obtain PII from you through our use of third-party analytics providers, such as Google Analytics or Klaviyo. See below for a complete list of analytics services we partner with. We may create user profiles based on PII obtained through our use of PII from third-party analytics providers to better understand your wants and needs as a customer.

What information do we collect from third parties and how do we use it?

Keep>Going First Aid may collect data about you through cookies and other technologies. This helps Keep>Going First Aid understand how you use the Services and to understand any patterns that may be associated with your use of the Services. This aids Keep>Going First Aid in developing or improving its Services and marketing communications in response to your needs or wants.

Keep>Going First Aid may use session or persistent cookies. Session cookies are only stored on your computer or mobile device during your use of the Services and are automatically deleted when you close your web browser. Session cookies may be used to direct internet traffic to a server that is closer to you or to allow us to identify you as you move between pages of the Services. Persistent cookies are stored as a file on your computer or mobile device that remains on your computer or mobile device even after you close your web browser. Persistent cookies can be read by the Services that created the cookie when you revisit it again. Keep>Going First Aid may use persistent cookies to authenticate you when you return to the Services so that you do not have to login again or when it utilizes Google Analytics or other analytics providers, which is intended to track the origin and behavior of traffic to the Services. Keep>Going First Aid may use the following analytics providers, and you are directed to review their cookie policies:

AccessiBe - https://accessibe.com/privacy-notice
Facebook - https://www.facebook.com/privacy/policy/
Google Analytics - https://www.google.com/intl/en/policies/privacy/
Intelligems - https://www.intelligems.io/privacy-policy
JustUno - https://www.justuno.com/legal/privacy-policy/
Klaviyo - https://www.klaviyo.com/legal/privacy/privacy-notice
Microsoft - https://www.microsoft.com/en-us/privacy/privacystatement
Mouseflow - https://mouseflow.com/legal/privacy-policy/
Pinterest - https://policy.pinterest.com/en/privacy-policy
Triple Whale - https://www.triplewhale.com/pages/privacy-notice
TikTok - https://www.tiktok.com/legal/page/us/privacy-policy/en
Yahoo - https://legal.yahoo.com/us/en/yahoo/privacy/index.html

We also use the following third-party services on a case-by-case, depending on what you order and whether these services are required to deliver you the best customer experience. These services may collect your personal data when used. You should review their cookie policies as well:

Fast Bundle - https://fastbundle.co/privacypolicy/
Gorgias - https://www.gorgias.com/legal/privacy
Malomo - https://gomalomo.com/privacy
Oxilayer - https://www.oxilayer.com/privacy
Replo - https://www.replo.app/terms/privacy-policy
ShipHero – https://shiphero.com/privacy-policy/
ShipStation - https://innovation.shipstation.com/privacy-policy-old/
Stamped.io - https://stamped.io/privacy
TaxCloud - https://taxcloud.com/legal/privacy-policy/
Zipify - https://zipify.com/privacy-policy/

You may opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout

Keep>Going First Aid may also receive data from third parties including analytics providers or advertising networks such as Google, Facebook, TikTok, or Apple. These third parties may be based outside of your jurisdiction.

How We Use Meta and TikTok Pixels on Our Site

We want to be upfront with you about how we collect and use data when you visit our website. Like many other websites, we use tracking technologies, identified above, which include the Meta Pixel (formerly Facebook Pixel) and the TikTok Pixel. These technologies help us understand how visitors interact with our site and how to improve our marketing efforts.

What are Meta and TikTok Pixels?

A pixel is a small piece of code that we’ve added to our site. When you visit, this code helps us track actions you take on our site, such as clicking on a link, viewing a page, or making a purchase. The pixels send this information back to Meta (Facebook and Instagram) and TikTok, which helps us:

• Show you more relevant ads on Meta’s and TikTok’s platforms.
• Measure the effectiveness of our ads by seeing if people who click on them actually engage with our site.
• Improve your experience by understanding what content and features are most useful to our visitors.

These pixels do not collect personal details like your name, email, or phone number—instead, they track actions and behaviors using cookies and other identifiers.

Your Consent

By using our website, you consent to the use of the Meta and TikTok pixels as described above. If you don’t want these pixels to track your activity, you can:

• Adjust your privacy settings on Meta and TikTok to limit ad tracking.
• Use browser settings or extensions that block tracking technologies.
• Opt-out of certain tracking through Digital Advertising Alliance or your device’s privacy settings.

Opting Out

We respect your privacy, and if you have any concerns or questions, feel free to contact us at info@keepgoingfirstaid.com.

How do we use your information for marketing communications? 

As stated above, Keep>Going First Aid’s lawful ground for sending you marketing communications is either consent or its legitimate business interests, such as to grow its business by advertising products and services to you. Keep>Going First Aid may send you marketing communications if you have asked for information concerning its goods or services or if you have agreed to, and have not opted out from, receiving marketing communications. You may ask Keep>Going First Aid to stop sending you marketing messages at any time by logging into the Services to adjust your marketing preferences within your user account or by following the opt-out link in any marketing message sent to you. If you opt out of receiving marketing communications, your opt-out does not extend to PII provided for other purposes.

When do we disclose your information?

Keep>Going First Aid may share your PII with the following parties:

• Service providers that provide Keep>Going First Aid with information technology, software as a service, cloud storage, or other administrative services;
• Keep>Going First Aid’s accountants, auditors, insurers, or attorneys;
• Law enforcement agencies upon the receipt of a subpoena or court order or where necessary to protect Keep>Going First Aid’s personnel or property; and
• Government bodies that require Keep>Going First Aid to report its processing activities.

Keep>Going First Aid may also transfer PII to third parties when it sells, transfers, or merges any part of its business or assets.

How do we protect your information? 

We implement a variety of security measures to maintain the safety of your personal information, including when you place an order. However, no security measures are impenetrable and there are always security risks. We will notify you and any regulatory body of any breach of your PII or our security measures if we are legally required to do so. Keep>Going First Aid allows access to your PII only by employees and service providers who have a need to know or access your PII on our instructions.

Do we use cookies? 

Yes, as stated above, we may use persistent and session cookies. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information.

We may use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We never use cookies to store sensitive customer information such as names, addresses, passwords, or credit card information.

For how long do we retain your data?

We will only retain your PII for so long as necessary to fulfill the purposes for which it is collected under this Privacy Notice or for the purposes of satisfying any legal, accounting, or reporting requirements. With respect to location data, technical data, usage and interaction data, and marketing data, we may retain this data for so long as it is relevant to the uses disclosed in this Privacy Notice. We may retain account data, public data, and communications data for so long as you maintain a user account with Keep>Going First Aid, and we may retain this data for longer periods where there is a need to retain this data to comply with Keep>Going First Aid’s legal obligations, such as the preservation of electronic evidence or compliance with a preservation order.

Email Marketing – User Consent

By opting into email marketing, you consent to receive promotional messages, including our e-newsletters. You can opt out at any time by:

• Clicking the “Unsubscribe” link in an email.
• Emailing us at info@keepgoingfirstaid.com.

Shopify and Payment Processing

Our store is hosted by Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.

Your data is stored through Shopify’s data storage, databases, and the general Shopify application. They store your data on a secure server behind a firewall.

If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

For more insight, you may also want to read Shopify’s Terms of Service or Privacy Statement.

YOUR PRIVACY CHOICES

Right of Access, Rectification, Correction, Erasure, Transfer, and Withdrawal

Under the law, you may have a right to request access to your PII for rectification, correction, erasure, transfer, or restriction, or to object to its processing or withdraw your consent. If you wish to exercise any of these rights, please contact our Privacy Officer as disclosed in this Privacy Notice.

You do not need to pay a fee to access your PII or to exercise your rights. However, we may charge a reasonable fee if your request is unreasonable or excessive.

To confirm your request, we may need to request specific information from you as a security measure to ensure that PII is not disclosed to an unauthorized third party. We will attempt to respond to all legitimate requests within thirty (30) days.

Rights of European Citizens

Keep>Going First Aid adheres to the EU-U.S. Data Privacy Framework (“DPF”) Principles, including the DPF’s Supplemental Principles, and while we are not compliance certified under the DPF, we follow the Principles in handling all data from EU-citizens. We are subject to the enforcement powers of the United States Federal Trade Commission (“FTC”) in relation to its handling of user data.

If you are a European citizen, you are entitled to certain rights regarding the protection of your Personally Identifiable Information and Personal Data, which are subject to limitations set forth in the EU GDPR and its applicable case law. These rights are:

• The right to access and correct the information that Keep>Going First Aid processes about you;
• The right to transfer all or a part of the information collected about you to another data controller, where it is technically feasible;
• The right to the erasure of data concerning you, subject to Keep>Going First Aid’s rights of retention under the law;
• The right to object to the processing of Personally Identifiable Information and Personal Data where you dispute the accuracy of the data, the processing is not lawful, Keep>Going First Aid no longer needs the information for the purposes of processing, or you have raised an objection for personal reasons;
• The right to revoke your consent to data processing;
• The right to object to the processing of your Personally Identifiable Information and Personal Data for marketing purposes;
• The right to object to the processing of Personally Identifiable Information and Personal Data for direct marketing or for personal reasons that arise from your particular situation; and
• The right to file a complaint with a data protection authority.

To exercise these rights, you may either opt out of receiving communications from us by unsubscribing to its e-mails or by emailing us at info@keepgoingfirstaid.com. You do not need to pay a fee to exercise these rights, however, we reserve the right to charge a reasonable fee if your request is unreasonable or excessive. To confirm your request, we may need to request specific information from you as a security measure to ensure that personal data is not disclosed to an unauthorized third party. We will attempt to respond to all legitimate requests within thirty (30) days.

For further information regarding your privacy rights as a citizen of the EU, please visit the U.S. Department of Commerce’s Services at https://www.commerce.gov/ and the DPF overview webpage at https://www.dataprivacyframework.gov/s/program-overview.

You can find a list of DPF certified organizations here: https://www.dataprivacyframework.gov/s/

As a citizen of the EU, you may, under certain conditions, invoke binding arbitration against Keep>Going First Aid, and we may be held liable in cases of onward data transfers to third parties as described more fully in DPF overview page linked aboveWe may be required to disclose personal information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

California Privacy Rights

The following rules apply solely to visitors, users, and others who are residents of the State of California. California residents have the right to be notified which categories of PII are being collected and the purposes for which the PII is being used. In particular, we collected the following categories of PII (A, B, D, F, and G) as defined in the California Consumer Privacy Act within the last twelve months. Our uses of this PII are detailed above in this Privacy Notice:

Table T.1

We obtain the categories of PII marked “YES” in the above table directly from California residents when they complete forms through our Services or provide it to us as a part of a transaction or inquiry concerning our Services. We also obtain these categories of PII indirectly from California residents while observing their actions on our Services and from third parties or service providers that they have authorized to receive and share PII.

California residents have a right to request that we disclose what PII we collect from you and whether, and how, we disclose or sell that PII. California residents may also request that we delete any personal information collected or maintained by us from you.

California residents may also have the right to opt out of the sale of their personal information by contacting us or, where available, by clicking a link or icon associated with an advertisement. Specifically, this link or icon may state “Do Not Sell My Personal Information.” By selecting this link or icon, you “Opt Out,” which means that you have opted out of the sale of your personal information as set forth in the California Consumer Privacy Act. However, even though you may have opted out, you may still see interest-based advertisements. To learn more about interest-based advertising across websites and additional opt-out choices, you can visit http://optout.aboutads.info. If you opt-out of the sale of your personal information but do not opt out of interest-based advertising more generally, you may still receive ads tailored to your interests based on PII that was not sold by us, personal information that was sold to downstream participants at least 90 days before you opted out, or personal information that was sold by other sources from which you have not opted out.

To submit a request for a list of the categories of personal information collected from you or to request that we delete your personal information, please send a letter to us at the following address:

J&A Digital Inc.
Attn: Privacy Officer
2750 Taylor Ave Ste B203
Orlando, FL 32806
Or email us at info@keepgoingfirstaid.com.

To verify your request, we may request certain information from you to confirm that you are a Keep>Going First Aid user, such as your phone number, username, email address, city, state, or geographic location. You may also designate an authorized agent to make a request to Keep>Going First Aid to disclose or delete your personal information. To do so, you must provide us with proof that the individual or business has been appointed as your agent, such as by providing a signed power of attorney form and provide accurate responses to any information requested by us that may be necessary to confirm that you are a Keep>Going First Aid user, such as your phone number, username, email address, city, state, or geographic location. California residents have a right not to receive discriminatory treatment by Keep>Going First Aid for their exercise of these rights conferred under California law.

Colorado Residents

Keep>Going First Aid does not conduct business in Colorado, control or process the personal data of 100,000 or more consumers during a calendar year, or derive revenue or receive a discount on the price of goods or services from the sale of personal data.

Connecticut Residents

During the preceding calendar year, Keep>Going First Aid did not control or process the personal data of at least 100,000 consumers or derive more than 25% of our gross revenue from the sale of personal data.

Montana Residents

Keep>Going First Aid does not control or process the personal data of 50,000 or more Montana residents during a calendar year or derive over 25% of its revenues from the sale of personal data and control or processing of personal data of 25,000 or more Montana residents. Therefore, the Montana Consumer Data Privacy Act does not apply to our collection or use of PII.

Nevada Residents

If you are a resident of Nevada, you may provide notice to us to limit the sale of your PII to third parties for resale or licensing purposes. However, we do not sell your PII for such use. To notify us that you wish to limit the sale of your PII to third parties for resale or licensing purposes, you may contact us at info@keepgoingfirstaid.com and include in the message field, “Nevada Do Not Sell Request,” along with your name, address, and user account information.

Tennessee Residents

Keep>Going First Aid does not exceed $25 million in annual revenue, control or process the personal information of 175,000 or more Tennessee consumers, or control or process the data of 25,000 consumers while deriving more than 50% of its gross revenue from the sale of personal information.

Texas Residents

Keep>Going First Aid is considered a small business as defined by the Small Business Administration and, therefore, is exempt from the Texas Data Privacy and Security Act. However, we generally collect and process PII only to the extent that it is adequate, relevant, and reasonably necessary for the purposes disclosed in this Privacy Policy. The categories of PII collected by Keep>Going First Aid are disclosed within this Privacy Policy, in particular in Table T.1 above, and Texas residents may request, free of charge, information of the PII collected from them twice annually.

Utah Residents

Keep>Going First Aid does not have annual revenues of $25,000,000 or more and control or process the PII of 100,000 or more consumers. Therefore, the Utah Consumer Privacy Act does not apply to our collection and use of PII.

Virginia Residents

Keep>Going First Aid does not control or process the personal data of at least 100,000 Virginia residents or control or process the personal data of at least 25,000 Virginia residents and derive more than 50% of its gross revenue from the sale of personal data. For these reasons, the Virginia Consumer Data Protection Act (VCDPA) does not apply to Keep>Going First Aid’s collection and use of PII.

Third Party Links

Keep>Going First Aid’s Services may include links to third-party websites and applications. By clicking on third party links, you may allow third parties to collect or share data about you. Keep>Going First Aid does not control these third-party links and you are advised to review their respective privacy policies.

Responding to Do Not Track Signals

You can generally opt-out of receiving personalized ads from third party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt-out pages on the NAI Services and DAA Services. Our Services is not currently set up to respond to browser do-not-track signals because there is no consensus within the advertising industry as to what “do not track” means in this context, but you can configure your browser settings to reject all cookies or prompt you before a cookie is set.

You can opt out of targeted advertising by using the links below: 

• Call Tracking Metrics: https://shorturl.at/fpBJK
• Facebook: https://www.facebook.com/settings/?tab=ads 
• Google: https://www.google.com/settings/ads/anonymous

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.

Global Privacy Controls

We recognize Global Privacy Control (GPC) signals. When GPC is enabled in your browser, we will process it as an opt-out request for data sharing and targeted advertising under applicable privacy laws.

Childrens’ Online Privacy Protection Act Compliance

We comply with the requirements of COPPA (Childrens’ Online Privacy Protection Act). We do not knowingly collect any information from anyone under 13 years of age, and our products and services are aimed at individuals 13 years of age or older. If you believe that we have collected PII from someone under the age of 13, you are directed to notify us immediately at info@keepgoingfirstaid.com.

Changes to our Privacy Notice 

Whenever we change our Privacy Notice, we will post those changes to this Privacy Notice on the Services and other places that we deem appropriate. Your use of our Services following these changes indicates your consent to the practices described in the revised Privacy Notice.

Contacting Us 

If you have any questions about this Privacy Notice or the manner by which we collect or use Personal Information about you, contact us at info@keepgoingfirstaid.com.